He goes for what he wants, and he is a creature of very definite appetites.
He doesn't care at all for conventional wisdom, and doesn't give a damn about what is "correct." He uses chaos to control, makes sure people don't know exactly what he's doing, shrouds his actions in layer after layer of deception and misdirection. He's lawyered up, rich beyond the dreams of avarice, surrounded by people who help him do whatever he likes and have whatever he likes. Or whoever he likes.
What he wants from others is to own them. Their submission to him gives him pleasure. He thinks of people as objects you possess, as something you can control through force of will, deception, or fear.
He oozes that sense of power that comes from wealth, and that's a seductive draw for many, what loops them in to his circle of influence. There's that sense that, if you just let him have what he wants, he'll do things for you. Get you what you want in exchange.
That's his appeal. His draw. His power.
You know, him. The one I'm talking about.