Soft breathy female.
Soft Doo Doo Doo
Soft breathy female.
Smooth.
After I rewatched a few old SCTV videos and dear old John Daker last week, the algorithms decided to introduce me to Stairway to Stardom. It's a New York city public access television show from the early 1980s, one in which eager unknowns performed in a "studio." They sang, they danced, they did their routines, all with the hope that this show would be the first rung on the ladder to fortune.
It never, ever was. Not once.
It's like America's Got Talent, only without all that much of the latter. Nothing about it parses as professional, which makes the performances a little painful to watch. "Cringe," as the kids used to say, but no longer do. The mismatch between the desire for fame and artistry is a chasm as wide as the Grand Canyon, and as high as Olympus Mons.
There have always been folks who hunger for celebrity, who yearn for fame, who get caught up in the desperate grasping struggle to push their way into the public consciousness.
Back then, it meant shows like this one. Now, it means TikTok and YouTube.
Because the height of fame means you're gonna live forever, and people will remember your name, as that old film and TV series once sang into the eager ears of a generation. You shine like a star in the sky, and everyone thinks they know you, because they do, sort of.
And fame gives you power.
Social influence is one of the most ancient forms of power, stretching back deep into human history. If you are known, and you know people, those relationships translate into material success, which translates into more people knowing you, which translates into more power.
In the era of social media and "going viral," that hunger has spread further and and further into our culture, as commodified sociality has been reinforced, over and over again. You never know what moment might go viral, and that borderline subliminal awareness worms its way into our every relationship. Ooh, here's a cute dog pic! Here's me reacting to a thing I didn't make! look at me Look At Me LOOK AT ME! One needs no special talent, or any special skill at anything. Just dumb luck and pathological self-promotion. How else to explain Mr. Beast?
Filtered through the profit seeking lenses of corporate social media, our creative efforts stop being valuable in and of themselves, and become a parasocial means to an end. For the owners of the media, our art and music becomes a thing to be scraped for data and used for marketing. For us, it can...if we are not wary...mean our grasp of the point of art is drowned in a sea of grasping egotism.
Every form of human creativity has intrinsic value, but the moment we cease to delight in the act of creation and sharing? The moment we see it primarily in terms of Mammon's shine, of more and more and always more?
We've lost our way.
As I sorted through and discarded well-worn high school papers and faded college course notebooks, I marveled at a time when such things were all done by hand. When was the last time I wrote an entire page of text, actually wrote it, hand and pen to paper? Or wrote a letter in my marginally legible cursive? It's been a bit.
Even more striking than my now mostly unfamiliar penmanship were the margins, because the margins of class-notes and tests and letters alike were awash in doodles. At a moment of distraction in class, which for scatter-brained-me there were many, I would draw. There were geometric patterns and abstract sworls of texture. There were faces, and scenes, and little cartoons drawn to amuse both myself and nearby classmates.
When the mind wandered, it doodled. It was just something that one did, and it was hardly idiosyncratic to my own modestly artistic self. It was a common thing, a nearly universal thing, just part of being a student or a note-taker or a diarist in the late 20th century. Interspersed in our class notes and our meeting minutes would be the images and patterns. In that, we were carrying on a tradition that goes back as far as pen and paper, back to times medieval, when marginalia were an integral part of our thinking processes.
And I wondered: does anyone doodle anymore? I don't, not really.
The shift in media form from notebooks to laptops completely changed the whole dynamic of writing. I mean, sure, there are touch screens and drawing programs, but honestly? It's an entirely different world. If we're distracted, there are casual gaming apps to fill our time, or a bottomless stream of reels to scroll through mindlessly. Through the "miracle" of bottomless connectivity, most of our fallow moments have been monetized and gamified into functional oblivion, as whimsy and creativity have been supplanted.
Some out there, no doubt, might bring a pad with them for the specific purpose of doodling. Others have chosen to return to pen and paper, intentionally rediscovering handwriting as a mnemonic device. But most of us do not.
As with so many of the tradeoffs in this brave new world, it feels like a lessening, as we forget a thing whose value we didn't recognize.
Looking at what the LLMs (ChatGPT/Bard) can write, and the images produced by diffusion systems (Dall E/Midjourney), there's been a terrifying surge in machine capacity in the last five years. We're now at full Turing compliance for Generative Transformers, meaning that we've blithely skipped over the threshold that twentieth century AI pioneer Alan Turing established for determining the presence of synthetic intelligence. There is no reason that machines couldn't soon do every form of work requiring awareness, other than that we're restraining them.
As it so happens, the first place that seems to be having an impact is the arts.
It's to the point where writers have begun to feel that their livelihoods are threatened, because they are. Machine intelligence is great at burping out new content, and can do so at a hundred times the pace of human writers. Almost all of the writing for the internet content mills, with their lazy listicles and corporately sourced content? They could be done by AI. This is equally true of most of the derivative romance novels out there, and the plot of every film in the Fast and Furious franchise.
Commercial artists are doubly threatened, because you can produce an image in seconds, and refine it in minutes, replicating the hours of focused labor necessary to make a single finished piece of visual art.
The image that accompanies this post is flawed, sure, but it took me a single minute to produce. Just one prompt to Dall E, then another, and then I was like, eh, sure. That one'll do. For a graphic designer, that'd take days.
If writers and artists think their livelihoods are threatened, it's only because they are. In a capitalist economy, AI means artists and writers can no longer expect to make a living through their work.
Which, I think, is the point we creative souls are all missing. Writers and artists are seeing this through the wrong lens, seeing it as we have been trained to see it.
AI isn't the problem. Capitalism is.
There's nothing about AI that prevents me from doing what I love, from creating and sharing what I create. The joy of writing is a human joy, and while I am slower at it than a machine, I still love to write. The act itself is part of who I am.
But we have been taught to view art as a commodity, as part of a system of economic exchange, as something that derives value only insofar as it can be marketized.
That understanding won't survive an AI era.
But then again, neither may capitalism.