Thursday, June 13, 2013

Marketing and Evangelism

So with the Believer's Guide to the Multiverse now hitting the virtual bookshelves, I find myself faced with something of a conundrum.

On the one hand, I hate marketing.  I just...ack.  Feh.  I'm not fond of it.  I have something of a Lloyd Dobleresque attitude towards selling things, and so the idea of spending the next six months as my own pitchman is genuinely anxiety-inducing.

It feels fraught with skeeve potential, as if every exchange might become me shucking and jiving like a QVC pitchman. I'd feel as false as the crowd in a late night infomercial.

But on the other hand, I genuinely want people to read this thing, for reasons that go well beyond the wee percentage I'll get of any sales.   One of the things that has really struck me about this book, as it's been edited and prepped, is just how much I've been changed by the process of writing it.

I'm one of those souls who thinks by writing, and as I've thought through the implications of this heady admixture of quantum cosmology and theology, I've found myself more and more enthusiastic.  It just seems such an inherently good way to think about faith, and to integrate faith into the dynamics of the universe we inhabit.

Faith in a God who'd give us a multiverse creation seems so necessarily open and creative, so fundamentally tolerant and uniting, that's something that feels kinda like good news.

And if there's one thing I enjoy, it's telling people Good News.

Kinda why I got into this biz in the first place, eh?